Project: Secret Garden Event Branding
Client: The Bushnell Center for the Performing Arts
Role: Strategic Advisor, Art Director, Illustrator, and Designer to internal Marketing Team
The annual fundraising gala to benefit arts education has been an in-person celebration — until 2021 when it became imperative to move online.
Firebrick Design was involved in everything from the naming of the event – “Secret Garden” being a place of respite from the stress of the year — to pivoting to a live online event. The tagline, “Where flowers bloom, so does hope”, epitomizes the optimistic outlook of the event — even (and perhaps, especially) during a pandemic. The FSC-certified paper used in the scaled-back print invitation further supports the arts center’s general goal of a better world and specifically reflects the garden theme.
- Art Direction
- Branding
- Event Design
- Invitation Design
- Social media
